So far, 2022 has brought us a host of exciting new projects, a shiny new Digital DNA Award and our first market research trip to Bermuda with Invest NI, so we thought it was time to reintroduce ourselves!
Here, our Senior Designer, Gemma chats through the creative process behind our brand refresh...
Mitso’s brand revamp was one of the first projects I got to work on when I joined the team, and it’s been a real labour of love! After a whirlwind start to the year, it was time for our branding to reflect that and show our creative flair.
Looking at the brand colour scheme, we chose navy to represent our strong work ethic and strategic thinking, contrasting with the playful and positive coral and light blue. We’re bold and spirited, and we aren’t afraid to take risks!
Visually, the new brand also tells Mitso’s story, with the M logomark nodding to our Slieve Gullion roots, and the fluid style capturing the flexibility and imagination of our growing team. Look out for our new signature mark across our channels!
With our new brand also came our new website – a fresh and powerful hub that conveys our drive and showcases what we do. Complete with a host of new content and imagery, we wanted to define our place in the industry and celebrate our client work.
The company has grown so much over the past five years, and we’re now an established agency, we’re confident in our skillset and we know we do a great job for our clients. Our new look really communicates who we are, and we’re excited to unveil it to the world!
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