SCOPE OF PROJECT
eSports Strategy
Content Creation
Social Media Marketing
Event Management
Website Development
THE problem
EStars featuring Fortnite toured some of the biggest sports stadiums in the UK and Ireland from January to March 2019. Thousands of avid Fortnite fans and gaming enthusiasts took part in the hope of winning £25,000.
Mitso was tasked with generating mass awareness of the tournament, sell tickets and further establish EStars as a global brand.
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THE Solution
We created a dedicated eSports marketing strategy to help generate ticket sales, implementing digital, PR and social media tactics, along with the creation of slick new assets and video content and the management of EStars’ first ever major grassroots eSports tournament in Dublin’s 3Arena. We also worked with global brands like Tesla to manage successful collaborations throughout the tournament.
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