SCOPE OF PROJECT
Brand Identity
Website Development
Content Creation
Campaign Management
PR
Brand Collateral
THE problem
The Sheridan family, the third-generation owners of the Cuilcagh Boardwalk approached Mitso to help develop Cuilcagh Boardwalk’s first ever brand identity, and to create a new online car park booking system as part of renewed conservation efforts to protect the Boardwalk for generations to come. Following this, Mitso was also tasked with building an official online presence for the Boardwalk to help spread the important message to help Keep Cuilcagh Beautiful.
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THE Solution
Mitso began by creating new brand concepts for the Boardwalk, considering its history and heritage and the Insta-worthy tourist landmark it has grown to be. The new brand scheme pays homage to the earthy tones of the natural landscape and new brand guidelines were rolled out across Cuilcagh’s new online booking platform and social channels to create a consistent brand presence.
Mitso also managed a digital and PR launch campaign to generate mass awareness of the new system and to promote its core conservation message, engaging with key stakeholders at Fermanagh & Omagh District Council and Cuilcagh Lakelands to amplify the message across their own channels.
We also made the 11km trek once or twice ourselves to capture new high-quality photography and videography assets for use across social media and brand collateral.
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