Web Development

Making waves with a sustainable fashion brand.

Web Development

Making waves with a sustainable fashion brand.

SCOPE OF PROJECT
Website Redevelopment
Campaign Management
THE problem

Coral Coast Clothing came to Mitso as a Bermudian menswear brand that was confident in its brand identity and product range, but feeling that this was not reflected in online sales.

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THE Solution

We kicked off this project with in-depth analysis of Coral Coast’s existing ecommerce site before building and implementing a perfectly tailored brand scheme and new brand guidelines across the newly improved website.

Coral Coast’s online presence has also been bolstered by a retained digital advertising strategy, spanning PPC and social advertising and including the creation and management of seasonal and reactive campaigns.

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VIEW LIVE WEBSITE

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

// THE RESULTS
486%
increase in online traffic
6 million
ad impressions
600,000
Social media ad reach
659%
increase in online sales
2 million
video ad plays

The team at Mitso have helped us revamp our website and execute a number of campaigns which boosted our online sales dramatically. In addition to running campaigns, the team are always on hand to provide advice and guidance about everything from email marketing to social media. We look forward to working with the team on upcoming campaigns.

Sam Outerbridge
Founder
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