SCOPE OF PROJECT
Brand Identity
E-commerce
Brand Collateral
THE problem
Ailin Traynor approached Mitso to help develop a rebrand for her business, reflecting a new focus on skin and laser treatments.
It was important to maintain a premium, modern brand identity while tapping into more natural beauty trends, and creating an visual identity that would translate across the brand website, collateral, packaging and signage.
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THE Solution
Crafting the new Irish mythology-inspired name concept (derived from Clíodhna, the Irish goddess of beauty) and unearthing a new colour palette and typeface, MItso transformed the brand’s identity to emulate natural beauty and reflect Clio’s new focus on skin and body treatments.
A simple, single line drawing also acted as a complementary brand element for use across packaging and social media channels.
The new, clean and modern brand was then implemented across the Clio website, brand collateral, packaging and signage to deliver a new visual experience for customers.
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